Golf Canada and Sargent Farms announced today a multi-year integrated partnership that will see Sargent Farms become the Official Chicken Partner for the National Sport Federation.
Through their partnership, Sargent Farms will look to golf as part of its strategy to support whole health and diversity along with connecting with physically active women and families. This is highlighted by Sargent Farms becoming the new Presenting Sponsor of the World Junior Girls Championship.
For Sargent Farms, aligning with a multi-generational game of a lifetime that brings families together and offers a globally recognized world championship for junior girls were driving factors in the multi-year partnership.
“Sargent Farms is proud to become an official partner of Golf Canada, and the presenting sponsor of the World Junior Girls Championship,” said Justin Robinson, Chief Marketing Officer with Sargent Farms. “We believe that healthy activities like golf are extremely important for young people, as is supporting initiatives that bring people from all walks of life together and promote equal participation. “One of our guiding principles as an organization is total inclusivity and leadership in the communities we serve. The World Junior Girls Championship gives us a platform to not only talk about diversity and inclusion, but to put action behind our principles and support a great avenue for young people to excel and become future leaders.”
The World Junior Girls Championship will be embarking on a logo rebrand and the Committee looks forward to unveiling the new logo in the coming weeks.
ABOUT SARGENT FARMS
Sargent Farms is a family business for three generations, in operations since 1943. We support the communities where we do business and believe that everyone deserves the opportunity to enjoy farm fresh, locally grown chicken. Visit SargentFarms.ca to shop online and learn more about where you can find our stores, products and about our company.